About
ABOUT US
We are a creative studio that is constantly looking for innovation and new challenges.
The Crew team is formed by professionals with more than 15 years of experience in the design, retail and communication areas. We provide vision, freshness and marketability to companies that want to make a difference.
We make the difference, a whole declaration of intentions and realities.
OLGA LECINA CAMPO
CEO – Creative Director
After studying fashion design in Barcelona, she graduated at South Hampton University in London. She was part of the Burberry creative team, where she learnt to refine her instinct, to later dedicate in body and soul to the position of co-director at the Catalan multinational Mango. After 12 years of travelling around the world looking for the last trend, she takes a breath to start a personal project. Her aim at The Crew is to get the best of each project.
“I don’t see my powers as a gift to me, but for anyone who needs them”
(Superman)
NAGORE TORIBIO REBOLLEDA
CEO – Creative Director
Her Design formation started at Felicidad Dulce in Barcelona and ended at the Arts and Professions School of Ibiza. Recently graduated, she became part of Zara’s creative team. There she learnt the meaning of “must have” and how to make the trend into a commercial and accessible product. After more than five years of being linked to Inditex group, she accepted the challenge of becoming one of Mango’s Creative Directors. Five years later, she takes a new road in which she makes clear that vision is her vocation.
“It’s difficult to be free, but when it works, it’s worth it!
(Janis Joplin)
MARIANA MARTINEZ REY
Product Manager
My name is Mariana…and I’m good at great challenges.
I’ve been part of the growth of Inditex group for at least 15 years. I started in Zara, from the opening of emerging markets such as the south hemisphere to participating in the creation of a short circuit for the purchase of women collections all over the world. And because I enjoy challenges, after a few years I turned to Lefties to work in the change of image and positioning of the low-cost enterprise of Inditex group. Some years later, I decided to know how other sector leaders such as Mango work, and that way I completed my knowledge of sales management and commercial strategy.
Nowadays, my biggest challenge is to help others achieve their commercial objectives thanks to the best strategy, my experience. Do you dare?
"Everything which does not have an objective to reach, a result to conquer, an enigma to solve, a mystery to penetrate is irrelevant to me".
(Pablo Picasso)
JUAN MORANT
Graphic Designer
This man from Alicante was heading to a Bachelor of Arts degree but he ended up studying industrial design in Alcoi. His professional career started in Pull & Bear designing furniture for its stores. From there he turned into the graphic designer for women’s collections. His willingness to keep growing took him to Barcelona, where he opened his own design studio. He has collaborated with important firms such as Adidas, Norton by Pepe Jeans or the Inditex group, leaving time for this Photoshop genius to collaborate with The Crew and deploy all his talent.
“Inspiration exists, but it has to find you working”
(Pablo Picasso)
EDUARDO TAHOCES
Business Solutions
After graduating at the Polytecnic University of Catalonia as an industrial engineer, he specialized in Organization for the UPC. He acquired experience in the field of the most influential multinational companies such as Gas Natural Fenosa, Hewlett Packard or Danone, among others, developing in the Operations area. After more than 10 years of experience, he is presented as an Ideas Consultor; time will make your organization flow like silk.
“The important thing is not to stop making questions to yourself”
(Albert Einstein)
IOSEBA TORIBIO
Furniture designer / Wood Man
Self-educated and observation lover as a profession. After three years of trial and error, he found his vocation thanks to Ardaxka, his own firm of hand-made furniture. More than a brand, it is a philosophy of life in which creativity and ecology merge in the same essence. The Crew has found in Ardaxka its best ally to shape spaces and create unique objects. As he himself says, “I don’t believe anything; I just look for the essence of the small things”.
“Don’t create something that it’s not necessary and useful at the same time, but if it is necessary and useful, don’t hesitate to make it beautiful”
(Shaker philosophy)
Veronica Ballart Lija
Graphic artist
Half Swedish, half Spanish. She left Stockholm to start her career in graphic design at IDEP, Barcelona. After the years, her profession went more to illustration, fashion and textile. Working for brands like Mango and Inditex. After 15 years, Barcelona became small and she wanted to try a change in New York for a year, and she didn't come back... When she does not collaborate with graphic design and trends for The crew studio Barcelona, he dedicates herself to the world of watercolors.
"There is beauty in everything, just not everybody sees it."
(Andy Warhol)
Virginia Balsera Gavilan
Senior fashion designer
Passionate about design and illustration, she began her fashion career moving from Córdoba, her hometown, to Madrid where she graduated in fashion design from the high school of design. At the end of his studies he began in a brand where he acquired knowledge related to graphic design and fashion, to later fulfill his dream of moving to Barcelona, the nerve center of design and end up doing in The crew studio Barcelona what he likes most, creating.
"Imagination is the beginning of creation. You imagine what you want, you pursue what you imagine and finally, you create what you pursue."
(George Bernard Show)
Monika Frías
We met her, the “Txina”, by one of that “coincidences” with which life surprises you. With just a couple of jokes and a lot of chemistry we realized that we were going to live a great love story: one of those stories this videographer is used to capture with her camera to later turn it into an unforgettable memory. Because what this story lover does is not common…it’s unique…it’s hers… And thanks to her generosity, today it’s a little bit ours too. She is the ambassador of The crew studio stamp whenever an emotion, anecdote or story deserves to be told!
“Life is not the one we lived, but the one we remember and how we remember it in order to tell it”
(Gabriel Garcia Marquez)
